On New Year’s Day 2019, we helped a hungover Britain escape its alcohol-induced funk

with The Domino's Happy Place - a pixelated paradise on your smartphone.

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We partnered with Snapchat to create an immersive and idyllic island where people could take their first steps along the beach of recovery. And in the process, created a series of world-firsts (more on that later).

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The 24-hour World Lens was initiated in ‘selfie mode’, where a filter removed any signs of the night before (instant Hollywood complexion) and gave you a pair of sunnies to cover those bloodshot eyes. Oh, and there was a talking parrot...

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When you flipped the camera you were transported to the Happy Place island. Here, you'd find a radio playing chilled out music (with three separate radio stations - a world-first) and could have a soothing chat with that sympathetic-but-still-rather-sarcastic parrot (another world-first).

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Finally, the time on the island reflected the time you visited (yet another world-first) -

arrive at night and you'd be greeted by a glorious sunset/sunrise, turn up during the day

and the sun would be at its brightest.