All the research showed that people simply couldn’t keep their hands off Domino’s new Pop’n Chicken. They're the ultimate dive-in food. Mega moreish, totally delish.

So, in the height of COVID-lockdown we created a campaign that relied on found footage. We took stock library videos, then hacked them.

We replaced the ‘object of desire’ in each of the films with a simple pack shot, turning them into ads they were never meant to be.