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This was a sponsorship campaign for the 2009 Ashes Test Series, starring Freddie Flintoff as the brand hero.

 

Through press, ambiant and retail, we brought the idea of ‘No Sweat’ to life. It's a simple shared philosophy between a top men’s anti-perspirant and England’s famously cool, calm and self-assured cricketer.

 

We used this to great effect in a series of reactive and tactical ads throughout a hotly contested Ashes series.

 

Fortunately England won.